Target triples Apple shop-in-shops ahead of holidays

Goal and Apple are deepening their relationship with added shop-in-shops and tech perks tied to the retailer’s loyalty program. 

The variety of Apple shop-in-shops inside Goal shops has tripled this 12 months, to over 150 areas, the retailer stated in a press launch. The 2 corporations began with simply 17 areas in early 2021. 

The retailers embody Apple-trained Goal tech consultants and have twice the house for Apple merchandise, based on Goal. 

Jill Sando, Goal’s chief merchandising officer, framed the Apple retailers as one in all a handful of “branded and immersive retail experiences” the retailer has been constructing out in recent times together with its Ulta Magnificence, Disney and Levi’s collaborations. 

As a part of the expanded partnership with Apple, Goal is together with 4 free months of Apple Health+, the tech firm’s subscription app that features exercise movies and audio, with its Goal Circle loyalty program. 

Goal Circle can even provide its members free trials of different Apple companies — together with Apple Music, Apple TV+, Apple Arcade and iCloud+ — beginning in November. The trial affords expire in September 2023.

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