Destination XL brings on Blue Nile vet as chief digital, analytics officer

Dive Transient:

  • Including one other high-level government to its management, Vacation spot XL has employed Jonathan Sainsbury to function its chief digital and analytics officer, in accordance with a Wednesday press launch.
  • In his new position, Sainsbury will oversee the corporate’s digital technique, which incorporates enhancing digital operations, driving retailer site visitors and managing its advertising and marketing efforts. He’ll obtain 15,174 restricted inventory items as soon as he joins the corporate, in accordance with the press launch.
  • Earlier than becoming a member of Vacation spot XL Group, Sainsbury beforehand held roles at Blue Nile and Bain & Firm.

Dive Perception:

After becoming a member of the corporate, Sainsbury will report back to the corporate’s chief advertising and marketing officer, who can be a newcomer to the corporate. In September, the corporate named Ujjwal Dhoot as its new chief marketer, who beforehand held advertising and marketing positions at Mattress Tub & Past and Macy’s.

“Jon’s profound degree of expertise working with digitally native manufacturers, which have transitioned into brick and mortar, gives DXL with the extra leverage wanted to meaningfully have an effect on our ongoing transformation and dedication to constructing out a digitally-driven advertising and marketing group. This strategic rent will proceed to focus the group on buyer engagement by way of data-driven personalization, loyalty and digital advertising and marketing,” Harvey Kanter, president and CEO, mentioned in an announcement.

The corporate is hiring skilled executives for its C-suite after going through struggles in recent times. In 2020, S&P International Market Intelligence positioned Vacation spot XL on its checklist of most weak publicly traded retailers, with the agency predicting that the retailer had a 15.4% default chance.

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Vacation spot XL in March 2021 obtained a $17.5 million mortgage from the personal lender Pathlight Capital, which can mature in 2026. The corporate used the cash to refinance its debt and pay for its ongoing capital wants.

With the chance to show itself round, Vacation spot XL was within the best place to seize prospects who started procuring after the early pandemic shutdowns and wanted larger-sized clothes. In its This autumn earnings report, the corporate mentioned that its gross sales elevated 33.3% 12 months over 12 months to $133.5 million. Its internet revenue was $56.7 million, the primary time since 2012 that the corporate had turned a revenue.

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