Vuori opens flagship store in NYC

Dive Transient:

  • Persevering with its bodily retailer opening plans, Vuori, a DTC activewear model, has opened its first flagship retailer in New York Metropolis’s SoHo neighborhood, in line with a Thursday press launch.
  • The 5,000-square foot retailer is the model’s first flagship location on the East Coast and can supply the manufacturers males’s and girls’s attire. The SoHo retailer comes on the heels of the corporate opening a location in London final month — its first bodily storefront outdoors of the U.S. 
  • The corporate stated it plans to open greater than 100 shops over the subsequent 5 years. Along with the U.Ok. and the U.S., Vuori can also be reaching prospects by way of e-commerce, wholesale and retail channels in Canada, China, Singapore, Hong Kong and the Center East, amongst different areas. 

Dive Perception:

Vuori’s brick-and-mortar enlargement follows its funding spherical a 12 months in the past. In mid-October, the DTC model raised $400 million from the SoftBank Imaginative and prescient Fund 2, pushing its valuation to $4 billion. The corporate stated it deliberate to make use of the funds for its bodily retailer openings within the U.S. and to succeed in prospects in Europe and the Asia Pacific area.

Earlier this 12 months, Vuori started fulfilling its worldwide enlargement targets. The corporate introduced in April that it had begun promoting to prospects in France, Germany, Eire, the Netherlands, Australia, the U.Ok. and Canada. It additionally established wholesale partnerships with retailers like Barry’s Boot camp, Selfridges and Bever.

Along with supporting its development efforts, the funding from SoftBank additionally went towards rewarding early shareholders, Vuori CEO Joe Kudla advised Retail Dive in November 2021. At the moment, Kudla stated the corporate hadn’t determined whether or not to go public but.

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Like different activewear manufacturers, Vuori retailer areas aren’t solely about promoting merchandise; in addition they are gathering areas for internet hosting yoga courses, native artwork reveals and different occasions. The corporate stated in its announcement that it’ll host these sorts of gatherings at its New York location. In the meantime, different manufacturers like Lululemon and Past Yoga have experimented with utilizing shops as buyer exercise areas. 

“We could not be extra excited to carry Vuori to New York and such an unimaginable location,” Joe Kudla, founder and CEO of Vuori, stated in an announcement. “SoHo has lengthy been certainly one of New York’s most fascinating procuring hubs, because it’s the right mixture of being a spot the place individuals reside and work, but in addition the place they arrive to buy, uncover new manufacturers and have enjoyable. We look ahead to serving new and current prospects and bringing locals collectively in ways in which have fun and encourage a wholesome, glad life.”

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