Wednesday, February 1, 2023

Snapchat introduces AR try-on lenses for Halloween costumes

Dive Temporary:

  • Including to a listing of manufacturers it’s partnered with, Snap has teamed up with Disguise to let customers attempt Halloween costumes from Disguise’s 2022 assortment utilizing Snapchat’s AR procuring instrument, based on a Tuesday press launch
  • Snapchat customers can attempt on and buy costumes from “Harry Potter,” “The Workplace,” “Chucky,” Minecraft, Energy Rangers, Transformers and extra, based on the announcement.  
  • Customers can discover the Halloween try-on AR lenses by visiting Disguise’s Snapchat profile or by looking particular model names — equivalent to “Harry Potter” — in Snapchat’s Lenses Explorer.

Dive Perception:

Snapchat has been touting the recognition of augmented actuality, notably amongst youthful customers. In April, the corporate present in its survey of 16,000 folks that 92% of Gen Z respondents mentioned they wish to use AR instruments for on-line procuring. The survey additionally discovered that Gen Z customers usually tend to purchase one thing after testing it utilizing AR first than millennial and Gen X customers. In June, the platform launched one other survey indicating that 80% of survey respondents really feel extra assured after they use AR instruments earlier than making a purchase order.

Snapchat mentioned greater than 250 million customers have used its augmented actuality procuring lenses greater than 5 billion occasions since January of final 12 months. The social media platform promoted its AR capabilities as a possibility for manufacturers to create digital procuring experiences.

“These Halloween AR try-on experiences signify what makes procuring on Snapchat so seamless and enjoyable,” Ben Schwerin, senior vp of content material and partnerships at Snap, mentioned in an announcement. “We’re thrilled to accomplice with Disguise to deliver these Lenses to our group, in addition to make selecting a Halloween costume that works for you, with out ever having to step foot in a retailer, simpler than ever on Snapchat.”

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Snapchat has been focusing extra on augmented actuality in recent times. The corporate acquired sizing tech firm Match Analytics in March 2021. It additionally partnered with manufacturers like Gucci and American Eagle to let customers nearly attempt on merchandise utilizing their AR know-how.

The social community has continued enhancing its AR options for manufacturers to attach with customers. In January, the corporate unveiled a brand new procuring lens that lets customers view a number of merchandise concurrently and assessment product data, together with sizes, costs and colours.

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