Wednesday, February 1, 2023

Nordstrom’s tech chief to step down this month

Dive Transient:

  • Nordstrom Chief Know-how and Info Officer Edmond Mesrobian is leaving the corporate Oct. 14, in keeping with a Wednesday submitting with the Securities and Trade Fee.

  • The division retailer is looking for his alternative, an organization mentioned by e-mail.

  • Mesrobian arrived from Tesco in 2018 to fill a spot that had been open for over a yr. In 2019 he oversaw a restructuring of Nordstrom’s tech crew, which he mentioned on the time would leverage AI to enhance the client expertise.

Dive Perception:

Nordstrom has embraced expertise as a approach to additional its “Nearer to You technique,” and Mesrobian is leaving the corporate with a strong basis, in keeping with a memo to workers from CEO Erik Nordstrom relating to his departure. Over a yr in the past, the division retailer mentioned that its digital operations could be in focus because it labored to get well from the challenges of the pandemic and alter to altering shopper habits.

“We’re grateful to Edmond for his management and lots of contributions to our enterprise, workers and clients,” Erik Nordstrom mentioned within the memo, which was emailed to Retail Dive. “He has led a step change enchancment in our expertise, information and product capabilities, and it is clear that we’re in a a lot better place at the moment than we had been earlier than he arrived. He has been a key contributor in constructing the structure, infrastructure and resiliency wanted for us to be a digital-first firm and understand our Nearer to You technique.” 

That is still true regardless of the closure earlier this yr of its Trunk Membership attire subscription service, which like rival Sew Repair employed algorithms and human stylists to curate packing containers of clothes. Following that transfer, in a press launch detailing Mesrobian’s participation within the Fairchild Reside Tech Discussion board, Nordstrom mentioned that information is now desk stakes in vogue retail.

See also  Why brands should go beyond a metaverse cameo

“Information is a prerequisite — figuring out as a lot concerning the buyer as you’ll be able to is step one. Now, you have got to have the ability to take that and remodel it by way of AI fashions which are educated by our stylists,” the corporate mentioned. “Our stylists play a vital position to coach our fashions, and in flip, these fashions assist our stylists whether or not they’re serving to a buyer in-store or digitally.”

Welcome Back!

Login to your account below

Retrieve your password

Please enter your username or email address to reset your password.