Nordstrom touts events, services ahead of the holidays

Dive Transient:

  • With offers kicking off early, Nordstrom and Nordstrom Rack introduced a sequence of occasions and companies for buyers this vacation season, based on a Wednesday press launch. The retailer can also be releasing a vacation marketing campaign that includes Emmy-nominated actress Christina Ricci and Grammy award-winning performer Leslie Odom Jr.
  • Starting Nov. 4, Nordstrom will supply gifting stations in choose places the place buyers can discover a curated number of males’s, girls’s, house, magnificence and different merchandise for stocking stuffers or last-minute items. At Nordstrom Rack, clients should buy grab-and-go boxed items and browse present retailers with gadgets beneath $25, $50 and $100.
  • The retailer is internet hosting in-store and digital occasions for the season, that includes friends like influencer Dan Pelosi, inside designer Mikel Welch and Nordstrom Managing Trend Editor Kate Bellman. The occasions embody content material on tree trimming, vacation trend ideas, internet hosting and present concepts, in addition to in-person vacation meals.

Dive Perception:

Nordstrom is touting various companies for the vacations, together with present wrapping, free present assist from stylists, and same-day or next-day order pickup. The division retailer can also be persevering with a partnership shaped two years in the past with Balsam Hill to supply Christmas tree tons at choose shops, and its [email protected] expertise has been refreshed with items from world artisans.

“The vacation season is without doubt one of the most fun occasions for Nordstrom and our clients, and we’re right here to make procuring straightforward and enjoyable,” Jamie Nordstrom, chief shops officer at Nordstrom, mentioned in a press release. “We stay up for creating significant and personalised connections with our clients, nonetheless they select to buy with us – in-store, on-line, at Nordstrom or at Nordstrom Rack. We hope that our clients will really feel impressed by the merchandise we have curated for gifting and vacation events, the festive experiences that we have created and the handy companies we provide to make vacation procuring fulfilling and fewer disturbing.”

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To execute its in-store and on-line operations this vacation season, Nordstrom joins different retailers in staffing up. The corporate mentioned it’s hiring 20,000 staff throughout its Nordstrom and Nordstrom Rack shops, provide chain services and buyer help employees. Different retailers, together with Macy’s, Kohl’s, Walmart and Goal, are hiring tens of hundreds of staff to arrange for the vacation demand.

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