Ann Taylor, Loft debut tiered loyalty program

Dive Temporary:

  • Ann Taylor and Loft on Monday launched a multi-brand StyleRewards loyalty program, which lets clients earn and redeem incentives at Ann Taylor, Loft, Ann Taylor Manufacturing facility and Loft Outlet shops, in keeping with a press launch.
  • As a part of the rewards program, clients can earn two factors per greenback on qualifying purchases, and bank card holders can earn 5 factors per greenback. For each 1,000 factors, members earn a $10 reward to make use of at any Ann Taylor, Loft, Ann Taylor Manufacturing facility or Loft Outlet retailer or on-line within the U.S.
  • Relying on their tier, rewards members will even have early entry to particular occasions and promotions, obtain a birthday reward and have free delivery days. Bank card members may also entry free delivery for purchases over $75, get $20 off their first buy, obtain 15% off on the primary Tuesday of each month and have entry to a particular customer support line.

Dive Perception:

Loft and Ann Taylor’s new loyalty program comes as different retailers are bettering their incentive packages to draw clients and simplify their rewards.

In Could, Saks Off Fifth launched a brand new loyalty program, which presents incentives comparable to factors on the {dollars} they spend, members-only gross sales occasions and birthday rewards. In August, Tub and Physique Works launched its nationwide rewards program, alongside its app, the place clients can store, earn rewards factors and think about unique content material. Like Ann Taylor and Loft, different retailers are additionally rolling out packages that span throughout manufacturers, like Hole Inc. did final 12 months. Nike additionally aligned its loyalty program with wholesale companion Dick’s Sporting Items in November and has continued that technique with different key retailers it sells by means of.

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Ann Taylor and Loft’s new joint loyalty program goals to supply a customer-centered buying expertise throughout all of its manufacturers.

“From elevating the service expertise to reinforcing the facility of neighborhood, StyleRewards creates an emotional reference to our clients and deepens our relationship with them, whereas providing purchasers much more rewards for buying the manufacturers they love,”  Lucy Yi, senior vp of digital and buyer advertising and marketing at Ann Taylor and Loft, mentioned in an announcement.

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